Future of B2B Sales: Building the right team and talent to drive growth in an uncertain environment
B2B organizations are focusing on talent to drive high performance and growth.
Three important reasons for reviewing sales roles: the rise of hybrid selling, the growth of inside sales, and the potential of AI as a sales tool.
Three key sales roles for future success: hybrid sales reps, inside sellers, and digital sales reps.
Four pillars for outperformance: agility in adapting sales formats, providing actionable insights, leveraging technology, and enabling talent through hiring, training, and coaching.
According to the article, top-performing B2B sales organizations are prioritizing the hiring of hybrid sales reps, inside sellers, and digital sales reps to drive growth.
Gen Z (Zoomers) are highly obsessed with online gaming applications, with almost half of them having at least four or more games on their mobile phones.
Gen Z and millennials (Gen Y) both show a significant addiction to their phones, with a considerable percentage of them having multiple gaming apps installed.
RPG games and casino games are popular among users, with a majority of those interested in these genres having four or more games.
Even users not interested in gaming apps typically carry at least one on their devices, with almost 50% agreeing to this.
A significant number of participants (59%) were satisfied with the current number of installed games, but 19% planned to add more games, while Zoomers were more inclined to reduce the number of installed games.
This information can be leveraged by employers to attract and engage these younger generations during the recruitment process by incorporating gamification elements or showcasing opportunities for skill development through gamified training programs.
Insider organized a panel discussion at Cannes Lions with leaders from Diageo, Mastercard, and Goodby, Silverstein & Partners, focusing on the bravery of brands.
The panel presented new research on consumer perceptions of brands that take stands and emphasized the importance of understanding a brand's context when aligning with purpose initiatives.
Marketing leaders were urged not to let external pressures deter them from taking risks and aligning with their brand's purpose.
Research showed that a majority of respondents feel fulfilled buying from brands they consider brave and that first-person storytelling in advertising leads to higher purchase consideration.
The panelists shared examples of bold initiatives from their brands, highlighting the positive reception and the need to expect both positive and negative attention when taking a stand. They emphasized the importance of staying true to brand values and understanding the target audience.
By showcasing your brand's context, values, and bold initiatives during the recruitment process, you can attract top talent who align with your organization's purpose and drive positive change.
UK consumers have shown a strong appetite for subscription services, with an estimated 44 million new subscriptions in the past year, with Gen Zs and Millennials spending more on average per month than Boomers.
Consistency in pricing and loyalty are crucial for success in the competitive subscription market, according to the State of Subscriptions report from Recurly.
Rising prices have led to increased cancellations, with almost half of consumers canceling at least one service in the past year due to expense reduction or price increases.
Loyalty incentives, particularly financial rewards such as lower subscription prices and discounts, are important for retaining customers and making them feel valued.
Ease of cancellation, personalized features like plan customization and the ability to upgrade or downgrade subscriptions, are highly valued by consumers when considering signing up for a subscription service.
Offering personalized benefits and loyalty incentives can significantly improve recruitment success in the competitive job market.
This concept can be translated to the hiring process as well. By offering personalized benefits and loyalty incentives to potential candidates, employers can attract top talent and create a positive employer brand. Just as consumers value financial rewards and discounts, job seekers appreciate perks tailored to their needs and preferences. Additionally, emphasizing long-term engagement and recurring rewards can help reduce employee turnover and improve retention rates.
French hotel giant Accor is exploring the potential of the metaverse to enhance customer experiences and provide "try before you buy" opportunities for hotel bookings.
Accor has created virtual spaces and bedrooms in the metaverse for guests to explore and discover what they will enjoy physically when they stay.
The metaverse is also being used to enhance guest experiences during trips, such as bringing historical sites like Pompeii to life.
The challenge lies in reaching a mass market audience and ensuring widespread adoption of the metaverse technology.
Accor recognizes the metaverse's potential for training and upskilling hotel employees, creating virtual learning spaces for onboarding and customer service training.
Companies embracing the metaverse for recruitment and training purposes are experiencing enhanced candidate engagement and skill development.
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