ChatGPT, an AI platform, has experienced rapid growth with 173 million users and 1.8 billion monthly visits as of April 2023.
Businesses are the primary users of ChatGPT, with research showing that 92% of developers in large companies actively use AI.
AI skills are becoming essential in the tech job market, as 96% of tech-recruiting leaders seek candidates with generative AI skills.
While AI may impact around 11% of jobs globally, it is also expected to create new job opportunities.
AI adoption can enhance productivity and creativity, allowing developers to extend their roles beyond coding and lowering barriers for innovative projects.
This highlights the growing demand for individuals who possess expertise in AI and showcases the importance of incorporating these skills into your recruitment strategy. By actively seeking candidates with AI proficiency, you can position your organization as an attractive option for top talent, ultimately improving your chances of hiring skilled professionals who can contribute to the success and growth of your company.
According to a survey, 50% of online shoppers start their product searches on Amazon, making it the most popular starting point.
However, among Generation Z, Google surpasses Amazon as the preferred starting point, with 38% choosing Google and 36% choosing Amazon.
Reviews and ratings play a significant role in purchase decisions, with 77% of respondents actively seeking websites with reviews.
User-generated photos and videos are influential, as 60% of consumers look at them when learning about new products, and 53% said they impact their purchase decisions.
Search engine results, particularly on Google, are considered by 56% of consumers when making purchase decisions, and 50% trust search engine results.
As a recruiter, prioritize candidates who have received positive reviews and recommendations from previous employers, as this indicates their potential to make a positive impact in their future roles.
Retail media is seen as the most effective digital channel by marketers in 2023.
Retail media network spending is projected to rise by 9.9% and ad sales by 19.7%.
63% of marketers surveyed consider retail media advertising more effective than other digital channels, with 73% planning to increase investment in 2023.
Marketers believe retail media networks can increase customer engagement, provide revenue opportunities, and offer valuable first-party data.
Retail media is expected to be the fastest-growing ad format, and access to consumer data is seen as a significant advantage. However, accurate campaign measurement remains a challenge.
Incorporating retail media channels into your digital advertising strategy can enhance recruitment efforts by reaching a wider audience and leveraging first-party data for targeted messaging.
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